Is this the end of "do-not-reply marketing"? A hot take from Liz Miller at Salesforce Connections 2025

Update: 2025-06-13

Description

At Salesforce Connections 2025, Salesforce announced the Marketing Cloud Next - as the end of "do-not-reply" marketing. Is this a realistic goal for marketers? Is Marketing Cloud ready for the challenge? Time for a quick hot take from Constellation's Liz Miller, who was up for the challenge.

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Is this the end of "do-not-reply marketing"? A hot take from Liz Miller at Salesforce Connections 2025

#box-pro-ellipsis-175992593113469{-webkit-line-clamp:2;}Is this the end of "do-not-reply marketing"? A hot take from Liz Miller at Salesforce Connections 2025

Is this the end of "do-not-reply marketing"? A hot take from Liz Miller at Salesforce Connections 2025

Is this the end of "do-not-reply marketing"? A hot take from Liz Miller at Salesforce Connections 2025